Parent and child enjoying special time together

Feel Closer.
Communicate Better.
Parent with Confidence.

We invite you to be part of Lovely — a new way for your family to thrive.

Private & secure
Backed by research

What is Lovely

Lovely is a parenting coach that turns everyday moments into opportunities for connection. With five minutes of play a day, Lovely listens, learns, and offers personalized and proven feedback. Lovely strengthens your bond with your child, reduces stress, and brings more joy into daily life, one interaction at a time.

Why Choose Lovely

Gentle, personalized coaching

Get feedback tailored to your unique family dynamics and parenting style.

Built for real life

A foundation of 5 minutes of specialized play a day fits seamlessly into your schedule.

Research-informed guidance

Built on proven methods in child development and positive parenting for young children.

Private by design

Your family's data is protected with industry-leading security.

How It Works

Quantify Basic Parenting Skills

Practice and quantify important skills that help you deepen a connection with your child. Lovely will help you over practice skills that will be useful in your daily life.

1

Record 5 minutes of play each day

Simply capture natural playtime moments with your child using your phone.

2

Lovely listens and learns

Our Lovely technology processes interactions to understand your family's unique dynamics.

3

Get gentle, personalized feedback

Receive actionable insights to deepen connection and build confidence.

What Parents Are Saying

"Lovely coaching has transformed how I connect with my children. I feel more confident in my parenting and see the benefits of our playtime spilling over into other parts of our daily routine. "

— Sarah M., Parent of 2

"It is incredible to believe that just 5 minutes a day has made such a difference. The feedback is gentle, practical, and genuinely helpful."

— James L., First-time Dad

Join Lovely's First Circle Early Access